9 Tips for Using LinkedIn to Build Partnerships [INFOGRAPHIC]

With more than 750 million users worldwide, LinkedIn is the most ubiquitous business to business social channel available. As new students roll into the GSBLSU banking program, they may not realize the power of LinkedIn and how it can be a key component for ongoing relationship development. That is due in part of some myths of LinkedIn. They include:

  • It’s only for bankers seeking new jobs and for recruiters trying to pry them away from their current position.
  • It’s only for big banks located in large municipalities. Small businesses in small towns don’t use it.
  • It may get hacked and I don’t want my personal information available on the web.
  • I don’t have time to use LinkedIn with the many other responsibilities I have.

Jack Hubbard, our newest professor at the Graduate School of Banking at LSU, dispelled these fables as he provided some practical ways to use LinkedIn as part of his freshman course “Building Lifetime Bank to Business Partnerships.” Hubbard explained that LinkedIn has certainly not replaced other aspects of the sales process, he did opine on the importance of integrating this tool to engage with the marketplace, build value for your personal brand and provide a solid level of financial education (not product push) through a Thought Leadership approach.

To help make LinkedIn a seamless part of a banker’s day, Hubbard suggested a 3X5X15 approach. That means doing three things on LinkedIn that matter, five days a week that take 15 minutes to complete. That might include making three connections with prospects, clients, or referral sources. It may include sharing content in the banker’s feed or sending it in a private message to a key buyer. It could involve wishing someone a happy birthday or congratulating them on a promotion or an award won.

“LinkedIn is here to stay,” Hubbard suggested. “You can choose not to participate or to become active. If you are on but not engaged, it’s worse for your bank than not being on at all.”

building business relationships with linkedin


8 Components of Bank Valuation [INFOGRAPHIC]

Banks are establishments that represent value and worth. Everyone interacts with a bank at some point or another and typically on a frequent basis. While banking is defined as the business of accepting and protecting money owned by individuals and entities in order to lend these funds, earn a profit, and mitigate operating expenses, there are many factors at play that determine how a bank earns, grows, and maintains its value as a business. A bank’s valuation determines its ability to not only meet its obligations as a financial institution but its ability to perform at the highest level.

Some critical aspects that play vital roles in how a bank measures its value range from the quantifiable to the perceived.  Some examples of quantifiable metrics included earnings, asset quality, and capital.  However, other dynamics at play can greatly influence banks that don’t necessarily fit in a spreadsheet.  Some of these include the bank’s image in the community, the corporate culture for employees, and the ability to possess and evolve dominant strategies.  The infographic below, based on GSBSLU class “Managing Bank Performance” taught by Professor Paul Allen, outlines what should be considered when measuring and assessing the valuation of a bank.

bank valuation

Graduate School of Banking at LSU Announces 2021 Bank Management Simulation Winners

The senior class of the Graduate School of Banking at Louisiana State University annually participates in the program’s Bank Management Simulation course.  This computer-based curriculum is specifically designed to recreate decision making and management scenarios in certain banking areas like funds management, investments, asset and liability management loans, and risk management.  This year students were able to travel to Baton Rouge, Louisiana to participate in the 2021 session.  Due to Covid restrictions on LSU’s campus, students stayed and studied at the Renaissance in Baton Rouge.

The graduating class is divided into teams for this simulation.  Each team is responsible for overseeing the operation of an $800 million bank, with effective management and profitability being the key focuses.  BMSim, the computer model on which this assessment is based, provides rapid feedback on future decisions that these students make for their hypothetical bank.  The critical considerations when making decisions in this simulation include: competition, regulatory constraints, and the current economy.

The BMSim condenses two year’s-worth of bank operations management experience into a two-week program.  The results of this program are examined by state and federal regulators on a quarterly basis. Upon course completion each team is graded on a variety of factors, such as: consistency, organization, earnings, their ability to report to shareholders, and ultimately how well their bank is positioned for future profitability and success.

The winners in each simulation are recognized, along with their home bank’s president and CEO with a letter and certificate of recognition honoring their outstanding work during the Bank Management Simulation.  We are pleased to share the team winners that were announced at graduation on June 2, 2021.

A1 Samuel C. McCord Merchants Bank of Alabama Cullman AL
A1 Samuel Jared McCullough First Commerce Bank Lewisburg TN
A1 Donald E. Quintana Hancock Whitney New Orleans LA
A1 Steven A. Rogers The Piedmont Bank Peachtree Corners FL
A1 Alicia M. Rudd Mid Florida Credit Union Ocala FL
A1 Jon-Michael Trimm Trustmark National Bank Ridgeland MS
A1 Ryan M. Waddle Peoples Bank Mooresville NC
B2 Ramsey R. Diament Hancock Whitney New Orleans LA
B2 Chad S. Hancock Bank of America Charlotte NC
B2 Cal Thomas Hodges BankFirst Brookhaven MS
B2 Michael J. Leonard Paragon Bank Memphis TN
B2 Alan Lunsford Kentucky Bank Richmond KY
B2 Rochelle Dawn Mallett JD Bank Westlake LA
B2 Kyle Stewart Morgan Crews Banking Corporation Lakeland FL
C5 Jeffrey Daniel Baker Mid Florida Credit Union Ocala FL
C5 David A. Brown Jr. Trustmark National Bank Huntsville AL
C5 Charles Warner Cannada Origin Bank Ridgeland MS
C5 Leanne Drapeza Hancock Whitney Bank Gulfport MS
C5 Ryan E. Haydel B1 Bank Houma LA
C5 Jonathan Henry Pope Exchange Bank Milledgeville GA
C5 Owen C. Shirk Fourth Capital Nashville TN
C5 Misha Jo Wilson Farmers National Bank Lebanon KY


9 reasons to attend gsblsu

4 Reasons to Manage Bank Performance [INFOGRAPHIC]

During the recent 2021 session of the Graduate School of Banking at LSU there were no students to be found walking underneath the stately oaks. Instead, most students attended their sessions virtually, watching via Zoom and engaging in discussion through chat panes and webcams. And, although they may have missed the in-person interaction with their classmates and festivities like the annual crawfish boil, they were still able to participate in insightful discussions and educational classes like Managing Bank Performance. This junior course instructed by Professor Paul Allen focuses on measuring and managing bank performance, using ratio and peer analysis and is a vital component in helping students prepare for their third year Bank Simulation Management course. The in-depth course includes an overview of a typical bank balance sheet and income statement, the definition and use of commonly used ratios, and uses case studies to illustrate how to evaluate bank performance.

Why do we provide this level focus on managing bank performance? There are certainly many reasons this particular aspect of banking is so important, but allow us to list four of the most impactful. Effective performance management is vital to:

  1. Assist in strategic planning
  2. Increase shareholder loyalty
  3. Provide a dependable source of new capital
  4. Improve bank valuation

Robert P. Reynolds Named ABI President

Alexandria, Va. — The American Bankruptcy Institute (ABI) announces that Robert P. Reynolds of Reynolds, Reynolds & Little (Tuscaloosa, Ala.) has been selected by the ABI Board of Directors to be President for a one-year term, following the conclusion of ABI’s Annual Spring Meeting on April 22. An ABI member since 1994, Reynolds has served as ABI’s Vice President-Development, and is a frequent speaker at ABI events and a past co-chair of ABI’s Southeast Bankruptcy Workshop.

Reynolds is a senior partner at Reynolds, Reynolds & Little, LLC in Tuscaloosa, Ala., where he represents lenders in commercial litigation throughout Alabama and in bankruptcy proceedings in Alabama, the Northern District of Florida and other bankruptcy courts throughout the country. He is a former chair of the Alabama State Bar’s Bankruptcy and Commercial Law Section, and he is board certified in both Business and Consumer Bankruptcy Law by the American Board of Certification. Reynolds received his B.S. in 1975 from Auburn University and his J.D. in 1979 from the University of Alabama School of Law.

The complete list of directors and officers is available at https://www.abi.org/about-us/board-of-directors.


ABI is the largest multi-disciplinary, nonpartisan organization dedicated to research and education on matters related to insolvency. ABI was founded in 1982 to provide Congress and the public with unbiased analysis of bankruptcy issues. The ABI membership includes nearly 10,000 attorneys, accountants, bankers, judges, professors, lenders, turnaround specialists and other bankruptcy professionals, providing a forum for the exchange of ideas and information. For additional information on ABI, visit www.abiworld.org. For additional conference information, visit http://www.abiworld.org/conferences.html.

This article was originally published here: https://www.abi.org/newsroom/press-releases/robert-p-reynolds-named-abi-president


Eight Ways to Remote Selling Success

COVID-19 Update

Fierce Finishes the Degree

Get A Jump Start On Your MBA!

LSU Online and the Graduate School of Banking at LSU are excited to announce a partnership for graduates looking to earn their online MBA! Graduates from the Graduate School of Banking will have the opportunity to earn six (6) credits if they enroll in the Flores MBA Program at LSU in Baton Rouge. That equals $6,660 in savings!

Learn more about this program.

Ready to start the application process? Apply today and use code LSUONLINE2019 to waive the application fee.

At LSU Online our mission is simple: create high-quality learning experiences with world-class customer service. We prepare our graduates to be highly employable critical thinkers and problem solvers within their community.

Your personal enrollment concierge will support and guide you through the enrollment process, starting by identifying the program that best meets your needs, and helping you to get started with your application.

Why Enroll with LSU Online:

  • Prestige: LSU is the flagship institution of Louisiana and is one of only 30 universities nationwide holding land-grant, sea-grant and space-grant status.
  • Learn from the Best: Our award-winning faculty has been making a global impact, both inside and outside of the classroom, since 1860.
  • Dedicated Concierge Service: You will have a dedicated Learner Concierge from the application process all the way through to your graduation.
  • Affordability: 2 in 3 graduate with zero debt.

Have Questions? Contact the LSU Online Concierge team below.