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5 Benefits of Enrolling in Graduate Banking School of LSU

If you are reading this, you are likely weighing some important decisions.  After all, attending a graduate school of banking is a big step in your career and education.  You may have your pen ready with your list of pros and cons nearby as you look to this blog for some insight about why now is the time to attend.  Fortunately, you’ve turned to a good source.

GSBLSU has a long history of helping its students gain a broader knowledge and understanding of major banking functions such as credits, investments, asset and liability management, planning and control, regulatory issues, human resources, and marketing.  Here, we understand that instruction should take into account the changing context of the banking environment and seek to teach students through full participation to better prepare them.  Over 16,800 graduates have been where you are now and have gone on to complete our program with great success.

We hope to include you in our upcoming session and help you make the best decision for your future.  Here are five reasons why now is the time to attend Graduate School of Banking at LSU.

Take the Next Step in Your Banking Career

In many banking institutions, this program has become a prerequisite to advancement and success.  To be successful, bank officers need the wisdom and expertise that comes from perception and insight—an astute ability to discover, discern, and decide. This is precisely the type of knowledge that GSBLSU has been offering for over 60 years.

A College Degree is Not Required to Enroll at GSBLSU

Students must have completed a college or American Institute of Banking credit for a course in basic accounting and for a course in either economics or money and banking.  However, a degree is not required.  Additional requirements include a minimum of three years of experience as an officer in the financial services industry or a minimum of five years of experience in bank supervision with a supervisory agency.

Excellent Networking Opportunities in the Banking Sector

The value of developing relationships and gaining knowledge from others within the banking industry is immeasurable. In past sessions, two-thirds of the student body at GSBLSU held the rank of vice president or higher, and the banks represented ranged in assets from under $100 million to over $200 billion.

You’ll receive the most current and effective teaching methods available

We are proud to have a faculty at GSBLSU that has extensive, expert knowledge of their subject areas.  We strive to insure the most current and effective teaching methods with professors who are experienced bankers, academicians, regulatory officials, and attorneys.  To further guarantee that our students receive the best professional education possible, all faculty and courses are critically evaluated on a regular basis.

M.B.A. Credit Available for Several Universities

Those completing the program at GSBLSU may enroll in professional MBA programs at several universities and receive graduate credit for their work at the banking school.  These programs have no residence requirements and may be completed online.  Universities currently participating include:

  • Arkansas State
  • Louisiana State University
  • Mississippi College
  • Mississippi State University
  • Tennessee Tech University
  • The University of Mississippi
  • The University of South Carolina
  • The University of Tennessee-Martin
  • The University of West Georgia
  • Union College of Kentucky

We understand the value and importance of this decision, and we hope that we’ve helped develop your list of pros.  The Application deadline of April 15, 2024 is quickly approaching, and there truly is no time like the present to invest in your future.  Simply click the button below to submit your application for the upcoming GSBLSU session and begin the next phase of a prosperous career.  This is one decision that we promise you won’t regret.

Discover the GSBLSU Difference

Candidates for Graduate School of Banking at LSU

young aspiring bankers seeking graduate educationFor the busy young bank executive, it is often difficult to identify the route to a position of higher responsibility in the organization.  Bankers in this position have full-time jobs and full-time personal lives as well, which makes the option of traditional graduate school a virtual impossibility.  What alternatives are available for individuals looking to advance their careers in the bank?

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Marketing Tips for Bankers: The 4 C’s of Strategic Bank Marketing

Editor’s note: This post was originally published on April 8, 2013 and has been updated for accuracy and relevance.

Banks are constantly seeking innovative ways to stay competitive and attract customers. Marketing plays a crucial role in this strategic approach. For banks to thrive in today’s market, they must adopt a customer-centric approach that goes beyond traditional methods. The 4 C’s of strategic bank marketing – Customer, Convenience, Communication, and Consistency – form a comprehensive roadmap for success in the ever-evolving financial sector.

Customer-Centric Bank Marketing

A deep understanding of the customer is at the heart of any successful bank marketing strategy. A customer-centric approach involves tailoring products and services to meet the diverse needs and preferences of the target audience. Banks can create personalized experiences that resonate with individual customers by leveraging customer data and market insights. This builds trust and improves customer loyalty.

To achieve customer-centricity, banks should invest in a robust customer relationship management (CRM) system, conduct regular market research, and actively seek feedback. Understanding the customer’s journey and addressing pain points can lead to developing targeted campaigns that resonate with the audience.

Convenience for Banking Clients

With time being a critical factor, convenience is a crucial aspect of customer satisfaction. Banks must prioritize user-friendly interfaces, seamless digital experiences, and efficient processes. The rise of online and mobile banking has shifted customer expectations, making it imperative for banks to provide accessible and convenient services.

Optimal bank marketing involves streamlining digital channels and application processes and investing in technologies like chatbots and artificial intelligence to enhance the customer experience. By prioritizing convenience, banks can attract new customers and retain existing ones.

Bank Customer Communication

Effective communication is the cornerstone of any successful marketing strategy. Banks must establish clear and transparent communication channels to promote their value propositions, products, and services. This involves creating compelling messages that resonate with the target audience and utilizing various communication channels, including social media, email, and traditional advertising. Strategic bank marketing goes beyond one-way communication. It involves actively engaging with customers, addressing concerns promptly, and leveraging customer testimonials and success stories.

Consistency in Bank Marketing

Consistency in messaging and branding is critical for building a solid and recognizable bank identity. Customers should experience a seamless transition between various touchpoints, whether online, in-branch, or through customer service. A consistent brand image builds trust and helps customers feel secure in their banking relationships.

Effective bank marketing requires a cohesive approach across all channels, ensuring the messaging aligns with the brand values and resonates with the target audience. Consistency also extends to the delivery of products and services, creating a unified and reliable customer experience.